·        To stimulate fair, accurate, balanced and objective reporting which focuses on audience needs and involvement.

·        To develop greater audience focus.

·        To encourage independence of media through using audiences to shift the agenda away from political and business control.

·        To promote media expansion through greater technical awareness and new media (on-line).

·        To assist the self-sustainability of media through quality training based on previously identified training needs.

·        To stimulate high-quality programme production within the limited resources of radio and TV stations.

·        To broaden the news agenda within the region.

·        To cooperate with other media training organisations/agencies to develop training to a higher level.